Newsletter agency from Dortmund, Germany
Newsletters that arrive.
We make sure your emails land in the inbox, your lists grow compliantly and your newsletters sell measurably.
The initial consultation is free and without obligation.
Gmail, Yahoo and Microsoft have tightened the rules.
Without correct SPF, DKIM and DMARC, newsletters are filtered or rejected, often without the sender noticing.
A single blacklist entry is enough, and your campaign no longer reaches anyone.
Services
From sign-up to revenue.
Deliverability & sending
So your emails arrive where they belong.
- 01
Deliverability audit
A complete analysis of your mail domain with a concrete action plan.
- 02
SPF, DKIM, DMARC & BIMI
We set up authentication correctly, including your logo in the inbox.
- 03
Blacklist delisting
We find listings with Spamhaus and others and take care of their removal.
- 04
Whitelisting & feedback loops
Whitelisting with the most important German, European and international mailbox providers, plus feedback loops so complaints are processed right away.
- 05
List hygiene
Daily matching of your lists against disposable addresses and known spam traps, so your sender reputation stays clean.
- 06
Newsletter sending
Professional sending via your own domain, with feedback loops and bounce management.
- 07
One-click unsubscribe
Unsubscribe with a single click right in the mail client, as Gmail, Yahoo and other major providers require from bulk senders.
- 08
Concept & design
Newsletters that get read, technically clean for every email client.
- 09
Continuous monitoring
Every managed client is monitored around the clock: blacklists, DNS records, certificates and authentication.
Leads & free giveaways
A download or serial number in exchange for a confirmed newsletter sign-up, fast, clean and provable.
- 10
Compliant sign-up with proof
Double opt-in with separate consents. We store exactly which consent text the customer saw.
- 11
Downloads and serial numbers after confirmation
Only after the confirmation click is a free key assigned, sent by email and shown right on the thank-you page. Keys are generated automatically when needed.
- 12
Built for peak load
Lean, pre-built sign-up pages in several languages, designed for up to 200 sign-ups per second.
- 13
Reminders
Anyone who has not confirmed gets a friendly reminder after 24 hours and after 3 days. Unconfirmed sign-ups expire automatically.
- 14
Campaigns, codes and short links
Every campaign gets its own code and short link, so you see which partner and which campaign brings the sign-ups.
- 15
Co-registration with partners
Collect consents for partner companies at the same time. The export to partners runs automatically every month or quarter.
- 16
Protection against abuse
Block lists, a daily updated list of disposable addresses, country checks and spam checks, without turning away real prospects.
- 17
Emails per product and language
Confirmation and key emails from templates with text blocks and upgrade offers, sent from our own servers, with bounce handling and a daily report.
Shop, revenue & automation
Your online shop and your newsletter work together instead of side by side.
- 18
Purchase history in every list
Every purchase reaches the address within minutes, in all lists. Buyers no longer get ads for products they already own.
- 19
Segments from purchases
For example: owns version 3 but not yet version 4. Such audiences are built automatically from purchase data.
- 20
Fully automated license keys
Keys go out with the order, shop stock matches the free keys and refills arrive automatically. On a refund the key is blocked.
- 21
Sales reports by email
Daily and periodic reports per product, country and payment method. Paid orders only, discounts deducted.
- 22
Measure newsletter impact
Revenue in the period after a mailing compared with the period before, so you see what a send really brings.
- 23
Partner program
Partner links and partner discount codes with lasting customer attribution, commission net of refunds, a partner portal and credit notes at quarter end.
- 24
Customer lifecycle emails
Reminders for expiring and renewing annual licenses, upgrade offers after a free activation, reminders for open payments.
- 25
Privacy at the push of a button
Unsubscribe an address from all lists, switch its language or delete and anonymize it everywhere, in one step.
Why PNLM
What we built for ourselves, we put to work for you.
PNLM stands for Professional Newsletter Marketing, and that is exactly our craft. Everything we offer we have been running for years for our own software products: giveaways with partners, online shop, license keys and newsletters to large lists, on our own infrastructure.
Our own monitoring reports problems before your recipients notice them.
How it works
- 1
Initial consultation
We discuss your goals and your current setup.
- 2
Audit
You receive a clear action plan.
- 3
Implementation
We carry out the measures for you.
- 4
Monitoring & sending
Ongoing monitoring and, if you wish, complete sending.
Frequently asked questions
Why does my newsletter end up in spam?
Usually because clean authentication via SPF, DKIM and DMARC is missing, the sending IP or domain is on a blacklist, or an outdated recipient list causes many bounces and complaints. Gmail, Yahoo and Microsoft evaluate all of this. In the audit we find out what the cause is in your case.
What is DMARC and do I need it?
DMARC defines what happens to emails that claim to come from your domain but fail the SPF and DKIM checks. It protects your domain from phishing abuse and delivers reports on who is sending in your name. Since 2024, Gmail and Yahoo require a DMARC record from bulk senders. Anyone sending newsletters can no longer do without it.
Can downloads or serial numbers be tied to a newsletter sign-up?
Yes. Prospects sign up, confirm their address and then receive their download or serial number, by email and right on the thank-you page. We also store which consent text they saw.
Do buyers keep getting ads for products they already own?
No. Every purchase is recorded with the address in all lists within minutes. Buyers can be excluded or addressed with matching upgrades.
Can I keep my current newsletter provider?
In most cases, yes. What matters is how your provider is set up technically: whether it signs with your own domain, uses clean sending IPs and handles bounces and complaints correctly. We check this in the audit. If everything fits, we optimize your existing setup. If there are weaknesses that cannot be fixed, we recommend switching or take over sending for you.
Do you only work in Germany?
No. We support clients internationally, entirely remotely.
How well do your emails arrive?
Get in touch. The initial consultation is free.